We build complex operational platforms — from zero to production

Ground-up build to compete in a market dominated by a global incumbent. The hard part was matching drivers in under 200ms while handling demand spikes that tripled traffic in minutes. Native iOS and Android for drivers and passengers, fleet ops dashboard, dynamic pricing, payments. Built it, ran it, on-call 24/7.

Three separate user types, three separate apps: customers ordering, restaurants managing kitchens, drivers navigating routes. The complexity was in the orchestration — live order tracking, real-time driver assignment, dynamic ETAs that held up, and merchant dashboards that let restaurants manage menus, pricing, and availability without calling support.

Custom email delivery engine built to replace commercial ESPs at a fraction of the cost. Automated IP warming, reputation monitoring, bounce management. Segmentation across 1M+ subscriber databases, A/B testing, drip sequences, real-time analytics. Replaced Mailchimp for multiple clients and cut their costs by 60%.